Sara Stehle is the owner of Wow Moments Experience & Event Design. Since 2011, she has actively contributed to the association industry through volunteering, mentoring, and advocacy. Sara is involved with the PCMA Capital Chapter and serves on the ASAE Meetings and Exposition Council. Her leadership and contributions have been recognized by Associations Now Magazine, Smart Meetings Magazine, Meetings and Conventions Magazine, and PCMA. She holds certifications as a Certified Association Executive (CAE) and a Certified Meeting Planner (CMP).

Sara Stehle
Owner/Independent Planner, Wow Moments Experience & Event Design

Sara’s Story: Discovering My Passion for Associations

As a foodie, I inspire inclusion by sharing a meal with my teams. I love to gather around and eat great food, share stories, and get to know others. Whether it’s a networking reception where I get to interact with members and learn more about them, or it’s a late-night dinner with my team after a full day of conference events, there is something very special about sharing a meal and learning someone’s story. It’s very personal and creates a sense of belonging in the organization.

Sara’s Perspective: On the Importance of Diversity, Equity, and Inclusion for Associations

Diversity, Equity, and Inclusion are extremely important to me and to the future of associations. Associations should be striving to promote DEI not only in race and gender but also in age, geographic location, and social upbringing. We need to have diverse opinions to move the needle forward for our professions, and we need to be able to come together as an industry to create change.

Sara’s Initiatives: Actions and Inspirations for Fellow Association Leaders

A group that I work with is called Fos Feminista, which promotes women’s reproductive rights. Our partner forum in 2022 was a global virtual event that hosted attendees from over 30 countries and celebrated the collaboration of different groups that were all working toward the same mission. The event was a huge success, and there were moments where we danced, sang, and created art during the event. The focus on unity, belonging, and collaboration really drove the agenda, and because of it, many groups were able to connect with each other and talk about new partnerships that probably wouldn’t have happened anywhere else.