The Butterfly Effect – strategies for transformation

Working where sustainability, communications and magic meet, is Inge’s devotion. A ‘change maker’ and owner of The Butterfly Effect, she organises debates, workshops and ceremonies to engage in conversations, explore our common wisdom and craft future stories.

She thrives on facilitating teams – large and small – to find their new realities. “Listen well and you recognise something of the other in you.” She organizes systemic constellation sessions through which people can work with issues in an intuitive way.

Inge believes that we need to take action to make the SDGs a reality, now more than ever. One of her main clients is the European Association of Communication Directors (EACD). She believes in the potential of their contribution to our changing world.

Inge believes that borders are imaginary, true listening an art, and is convinced of the power of fiction. She is writing her first novel, in addition to poetry.

Inge Lisenka Wallage

1. Why are you investing your time & expertise in (an) association(s) and its advancement?

The associations I have worked for and/or have been active in understand purpose, as they convene people with passion for their profession, their beliefs, beyond money and profit. That is very meaningful to me. Furthermore, the ability to reach beyond traditional boundaries of sectors, nations, identities and the like gives me energy.

2. In your experience, what are the 3 success factors for advancing associations?

  1. Creating a hub where people understand the topic(s), can think outside the box and as such can mobilise the larger network
  2. Using the digital reality to build and nurture the community
  3. Those in leadership roles at the hub (the centre) need to have a sense of humility and understand (need for) good governance

3. Has the AM world changed when it comes to diversity and inclusion?

Not sufficiently. It really depends on where you look, the kind of association and where in the world. Even across an association, particularly larger ones, it will differ per (topical, geographical, etc) area. We need to improve our ability to look for those that are different.

4. What advice would you give the next generation of association leaders who want to make an impact?

Keep your passion, nurture local creativity and work the common story of your community.